The inaugural Jakarta E-Prix in the ABB FIA Formula E World Championship attracted more than 13.4 million live viewers in Indonesia, the biggest-ever live audience of a race from a single national market in Formula E history.
The race aired live on Indonesia’s leading free-to-air channel RCTI in a new broadcast partnership with MNC Group beginning this season.
President of Indonesia Joko Widodo and Governor of Jakarta Anies Baswedan were guests of honour Formula E’s debut race in Indonesia. A sell out crowd of more than 60,000 fans attended the Jakarta E-Prix and the festival at Ancol Beach.
Short-form highlights of Jakarta E-Prix have been viewed more than 1.2 million times on YouTube with race week content across all social media platforms totaling more than 22.6 million impressions, beating all season milestones to date.
Aarti Dabas, Chief Media Officer, Formula E said: “Formula E’s unique racing format clearly appeals to the huge and passionate motorsport fanbase in Indonesia. The Jakarta E-Prix made history twice as our first race in Indonesia and for attracting the biggest live audience from a single market. This has set a new standard for Formula E’s live broadcast coverage and as we continue to grow as a world championship, we expect to further unlock the potential for live audience growth across our 150+ international TV markets.”
Published on 17th June 2022
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