Joining forces with the ABB FIA Formula E Championship, Heineken reinforces its enjoy responsibly messaging - a key part of its Brewing a Better World’ sustainability strategy.
Heineken joined as our Official Beer and Cider partner ahead of the 2018/19 season. The company is the world's most international brewer. It’s the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders.
The partnership sees Heineken feature on trackside branding as well as develop digital initiatives and live fan experiences, which further embeds Heineken’s enjoy responsibly messaging, which is a key part of the company’s ‘Brewing a Better World’ sustainability strategy. The award-winning campaign, ‘When You Drive, Never Drink’, communicates a powerful anti-drink driving message where consumers are left in no doubt - when you drink, you never drive.